PR secures reimbursement for fertility treatment Promotion of in-vitro fertilisation (IVF) and guarantee of reimbursement: Around ten per cent of all married couples in Germany are unable to have children, whereas the causes are distributed equally between husband and wife. A 60 per cent pregnancy rate was achieved in the first IVF cycle. Given the…
Overcoming the fear of cortisone Situation: unrealistic fears of the side effects of cortisone are counteracted by its practical use in asthma and rheumatism. Physicians are afraid that patients will refuse therapy after reading the package insert – if not before. Implementation and successes: A continuing education package with a patient brochure and a physicians…
Pre-marketing for Wrigley’s Extra only with PR The PR activities involved dental scientists, representatives from health insurance associations and health education institutions and comprised TV, the print media and events. Attitude changes were measured by the GfK in four phases each year. At the end of the third year of the campaign, 85 per cent…
Foundation CGC was founded in 1992 as a management buy-out of the German PR-agency Leipziger & Partner and derives its name from its founder Hans-Joachim Cramer. The medical and sociopolitical journalist was managing director at CGC till 2004, when Dr. Klaus Schrage joined the management team.
