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#PAH_Neighbors: Launch of CGC Social Responsibility Engagement in Social Media Instagram & Facebook.

A special kind of campaign was launched in August 2018: after many years of PR work for the indication of pulmonary arterial hypertension (PAH), CGC decided to get involved in raising awareness for the rare disease beyond a client assignment as part of a CSR project. With the social media campaign #PAH_Nachbarn, the agency, in cooperation with a PAH patient who happens to live in the direct neighborhood of the agency, educates via Facebook and Instagram about treatment, research approaches and, last but not least, everyday life with the disease.