{"id":1427,"date":"2015-03-29T23:51:06","date_gmt":"2015-03-29T21:51:06","guid":{"rendered":"http:\/\/www.cgc-pr.com\/?page_id=1427"},"modified":"2021-11-03T13:53:37","modified_gmt":"2021-11-03T11:53:37","slug":"instruments","status":"publish","type":"page","link":"https:\/\/www.cgc-pr.com\/en\/services\/instruments\/","title":{"rendered":"Instruments"},"content":{"rendered":"<p><strong>We count on tried and tested tools to implement successful PR. However, we also keep an eye on trends and advise our clients individually with regard to the use of dialog-oriented online communications channels:<\/strong><\/p>\n<h2>Our Choice of tools<\/h2>\n<ul class=\"timeline\" id=\"\"><\/p>\n<p><li><div class=\"timeline-badge left\"><\/div><div class=\"timeline-panel\"><div class=\"timeline-body\"><p><br \/>\n<b>Media activities<\/b><br \/>\nfor print, radio, TV, online<br \/>\ne.g. press releases, editorial visits, collaborations, radio and TV features, press kits, exclusive features &#8230;<br \/>\n<img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2021\/07\/cgc-new-aktuell-performance-2020-news-aktuell-li.jpg\" alt=\"Responsive image\"><br \/>\n<\/p><\/div><\/div><\/p>\n<p><li class=\"timeline-inverted\"><div class=\"timeline-badge \"><\/div><div class=\"timeline-panel\"><div class=\"timeline-body\"><p><br \/>\n<b>Web 2.0 \/ Mobile applications<\/b><br \/>\n<img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2014\/10\/577-CGC-Team-Etzel-Holst.jpg\" alt=\"Responsive image\"><br \/>\nfor patients, consumers and medical professionals<br \/>\nNot just patients communicate via the Internet about certain forms of treatment. Prescribers also interact on the net and widely discuss topics on special platforms. Regardless of whether it\u00b4s Facebook, YouTube or opinions voiced on a blog &#8211; the chances for engaging in a discussion seem endless. Smart phones and tablets are everywhere and offer new channels for communicating. We would be happy to advise you on how you can establish a dialogue with your target groups on the web and show you which strategies can lead to success.<br \/>\ne.g. blogs, Facebook, YouTube, iPhone apps &#8230;<br \/>\n<\/p><\/div><\/div><\/p>\n<p><li><div class=\"timeline-badge left\"><\/div><div class=\"timeline-panel\"><div class=\"timeline-body\"><p><br \/>\n<b>Events, road shows and competitions<\/b><br \/>\nfor the media, opinion leaders, patients and consumers<br \/>\ne.g. press conferences, satellite symposia, doctors\u00b4 training \/ CME, workshops, patient seminars, media training &#8230;<br \/>\n<img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2014\/10\/Veranstaltungen.jpg\" alt=\"Responsive image\"><br \/>\n<\/p><\/div><\/div><\/p>\n<p><li class=\"timeline-inverted\"><div class=\"timeline-badge \"><\/div><div class=\"timeline-panel\"><div class=\"timeline-body\"><p><br \/>\n<b>Publications and production of photos, films and graphics<\/b><br \/>\nfor patients and consumers, medical professionals, clients and employees e.g. photo shootings, info-graphics, video-clips and footage material, brochures, magazines, newsletters, lecture slides &#8230;<br \/>\n<img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2014\/10\/Blaehungen_Final.jpg\" alt=\"Responsive image\"><br \/>\n<img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2021\/07\/erklarvideo-ges.jpg\" alt=\"Responsive image\"><br \/>\n(example for an explanatory video: <a href=\"https:\/\/www.youtube.com\/watch?v=7vUQ12mot48&amp;t=11s\/\" target=\"_blank\" rel=\"noopener\">www.youtube.com<\/a>)<br \/>\n<\/p><\/div><\/div><\/p>\n<p><li><div class=\"timeline-badge left\"><\/div><div class=\"timeline-panel\"><div class=\"timeline-body\"><p><br \/>\n<a name=\"Certified\"><\/a><br \/>\n<b>Certified Medical Education on the Internet (eTests) (eKlausuren)<\/b><br \/>\n<img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2019\/11\/logo-arztcme.jpg\" alt=\"Responsive image\"><br \/>\nThe Internet platform <a href=\"https:\/\/www.my-cme.de\/\" target=\"_blank\" rel=\"noopener\">www.my-cme.de<\/a> offers doctors, pharmacists as well as pharmaceutical and medical professionals the chance to practice eLearning and to collect CME credits. Courses for accredited continuing medical education (CME) are certified by the Medical Association of the State of Hesse, the units for pharmacists and pharmaceutical employees are accredited by the German Federal Association of Pharmacists. The Online Academy is an initiative of CGC and the media agency health&amp;media GmbH. health&amp;media GmbH offers digital communication solutions since 1998, particular for the health sector. As a content specialist, CGC is also responsible for recruiting and liaising with experts and for the entire certification and accreditation process.<br \/>\n<\/p><\/div><\/div><\/p>\n<p><li class=\"timeline-inverted\"><div class=\"timeline-badge \"><\/div><div class=\"timeline-panel\"><div class=\"timeline-body\"><p><br \/>\n<b>Internet portal, intranets and microsites<\/b><br \/>\nfor patients, consumers, experts and employees<br \/>\n<img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2014\/10\/Startseite-nortase.de_.jpg\"><br \/>\nz. B. <a href=\"https:\/\/www.pflanzliche-antibiotika.de\/\" target=\"_blank\" rel=\"noopener\">www.pflanzliche-antibiotika.de<\/a>, <a href=\"https:\/\/www.nortase.de\/\" target=\"_blank\" rel=\"noopener\">www.nortase.de<\/a>, <a href=\"https:\/\/www.alluna-schlaf.de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.alluna-schlaf.de\/<\/a><br \/>\n<\/p><\/div><\/div><\/p>\n<p><li><div class=\"timeline-badge left\"><\/div><div class=\"timeline-panel\"><div class=\"timeline-body\"><p><br \/>\n<b>Working groups, advisory boards, medical support and consensus meetings<\/b><br \/>\n<\/p><\/div><\/div><\/p>\n<p><li class=\"timeline-inverted\"><div class=\"timeline-badge \"><\/div><div class=\"timeline-panel\"><div class=\"timeline-body\"><p><br \/>\n<b>Collaborations with multipliers<\/b><br \/>\ne.g. associations, clubs and self-help groups<br \/>\n<\/p><\/div><\/div><\/p>\n<p><li><div class=\"timeline-badge left\"><\/div><div class=\"timeline-panel\"><div class=\"timeline-body\"><p><br \/>\n<b>Information centers for patients<\/b><br \/>\n<img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2014\/10\/Foto-Anaphylaxie.jpg\"><br \/>\n<\/p><\/div><\/div><\/p>\n<p><li class=\"timeline-inverted\"><div class=\"timeline-badge \"><\/div><div class=\"timeline-panel\"><div class=\"timeline-body\"><p><br \/>\n<b>Opinion polls<\/b><br \/>\n<img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2014\/10\/Umfragen.jpg\"><br \/>\n<\/p><\/div><\/div><\/p>\n<p><li><div class=\"timeline-badge left\"><\/div><div class=\"timeline-panel\"><div class=\"timeline-body\"><p><br \/>\n<b>Podcasts and Vodcasts<\/b><br \/>\nConception and production of audio and film sequences for the presentation of medical issues for patients, journalists and specialist groups.<br \/>\n<img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2021\/07\/vodcast.jpg\" alt=\"Responsive image\"><\/p>\n<p>(examples for vodcasts <a href=\"https:\/\/www.presseportal.de\/pm\/7139\/4135749\" target=\"_blank\" rel=\"noopener\">www.Presseportal.de<\/a> oder <a href=\"https:\/\/www.presseportal.de\/pm\/7139\/3793472\" target=\"_blank\" rel=\"noopener\">www.Presseportal.de<\/a>)<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2021\/07\/poscast.jpg\" alt=\"Responsive image\"><\/p>\n<p>(example for patients <a href=\"https:\/\/www.myrrhe.news\/#podcast\" target=\"_blank\" rel=\"noopener\">www.myrrhe.news<\/a>)<br \/>\n<\/p><\/div><\/div><\/p>\n<p><li class=\"timeline-inverted\"><div class=\"timeline-badge \"><\/div><div class=\"timeline-panel\"><div class=\"timeline-body\"><p><br \/>\n<b>Virtual doctor-patient information events<\/b><br \/>\nConception, organization, implementation and follow-up of digital doctor-patient information events (in cooperation with self-help groups)<br \/>\nfor example <a href=\"https:\/\/reizdarmselbsthilfe.de\/virtuelle-interaktive-arzt-patienten-veranstaltung-20-10-2021-16-18-00-uhr-rds-patienten-fragen-gastroenterologen-aus-klinik-praxis-antworten\" target=\"_blank\" rel=\"noopener\">https:\/\/reizdarmselbsthilfe.de\/<\/a><br \/>\n<img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2021\/11\/virt-arzt-pat-seminar.jpg\"><br \/>\n<\/p><\/div><\/div><br \/>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We count on tried and tested tools to implement successful PR. However, we also keep an eye on trends and advise our clients individually with regard to the use of dialog-oriented online communications channels: Our Choice of tools<\/p>\n","protected":false},"author":2,"featured_media":92,"parent":186,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"page-instrumente.php","meta":{"footnotes":""},"class_list":["post-1427","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instruments - CGC Cramer-Gesundheits-Consulting GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cgc-pr.com\/en\/services\/instruments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instruments - CGC Cramer-Gesundheits-Consulting GmbH\" \/>\n<meta property=\"og:description\" content=\"We count on tried and tested tools to implement successful PR. 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