PR successes

Valeant

Sector:
Medical products industry

Client:
Valeant Pharmaceuticals GmbH, Eschborn

Communication task:
PR support of the launch of Dermatix, the new scar treatment product

Target groups:
Medical professions
Consumers

Implementation and successes:
The product is positioned as an innovative method of treating scars at dermatologists and the individuals affected. Intensive media work, as well as online PR for the top medical guides in Google, is used for both target groups. In the three German-speaking countries 80 publications in the trade media with a total circulation of 1.5 million and 60 publications in the lay media with a total circulation of 20 million were achieved as part of the PR publicity campaign which lasted nine months. The product is now used by dermatologists as an innovation in scar treatment.

Continuative links:
www.valeant.de