PR successes

Valeant

Sector:
Cosmetic products industry

Client:
Valeant Pharmaceuticals GmbH, Eschborn

Communication task:
PR support of the market launch of the new cosmeceutical Kinerase

Target groups:
Dermatologists
Pharmacists, PTAs
Women, 30+

Implementation and successes:
The product is specifically positioned for (aesthetic) dermatologists and women with a strong liking for “natural but effective” cosmetics, as an innovation in anti-aging care. Both target groups are informed about the new cosmeceutical through an intensive media campaign and online PR (together with an online survey for users). The editorial offices of the major “beauty titles” for the core target audience “women” are visited in person and provided with samples. As part of the PR publicity campaign, high-quality “in-use” press photos are shot, that still are used by various media in “beauty articles” years later.

Continuative links:
www.valeant.de