PR successes

Merck

Sector:
Research-based Pharmaceutical industry, branded generics

Client:
Merck, Darmstadt

Communication task:
Popularisation of iodine substitution

Target groups:
Health professions
Regional Association of Statutory Health Insurance Physicians
Health policy makers
Consumers

Implementation and successes:
A holistic campaign presents the improved iodine supply of the thyroid gland as a win-win situation to the target groups. A cost-benefit report for health policy and the SHI demonstrates the economic benefit of an increased iodine intake by the population, in order to maintain healthy thyroid glands. The managing director of the AOK Federal Association also participates as speaker in the press conference that presents the campaign. The thyroid gland mobile service provides the opportunity for a co-operation between the sponsor, health insurance funds and health professions as well as two prestigious universities. The thyroid gland information service serves as a drop-in centre for consumers to obtain impartial medical advice and for purveyors of media information. Merck records an average increase of 25% in the sales of thyroid gland therapeutic agents containing iodine during the first five years.

Continuative links:
merck-pharma.de