PR successes

Lindopharm

Sector:
Phytopharmaceutical industry

Client:
Lindopharm, Hilden

Communication task:
Relaunch of the liniment Lindofluid

Target groups:
Young consumers
Amateur athletes

Implementation and successes:
The product is rejuvenated by a Nordic walking campaign in association with a women's magazine. The campaign includes a raffle with prizes of Nordic walking weekends and a relaxation massage seminar. This campaign is accompanied by a consumer brochure, photo reportage services for the public media and activities with relevant sports associations such as the German Ski Association. Pharmacists and PTAs are comprehensively informed through trade media work and a series of seminars for PTAs. Lindofluid sales skyrocket and prove to be sustainably increasing.

Continuative links:
lindopharm.de