PR successes

Jenapharm

Sector:
Research-based pharmaceutical industry

Client:
Jenapharm, Jena (now a subsidiary of Schering AG)

Communication task:
Product PR for the innovative ovulation inhibitor Valette, as from market launch

Target groups:
Gynaecologists
Young women
trade and lay media

Implementation and successes:
Rapid market penetration, mainly through media campaigns accompanied by intensive communication of the USP of Valette to medical specialists and consumers: also improves greasy skin and acne as well as greasy hair. An information centre staffed by physicians helps young women to overcome the hurdle of their first visit to a gynaecologist. Valette shortly becomes the market leader.

Continuative links:
www.jenapharm.de