PR successes

Fisons et al.

Consensus conference keeps fixed asthma combinations off the negative list

Sector:
Researched-based Pharmaceutical industry

Client:
Fisons, Cologne (now part of Sanofi-Aventis), Boehringer Ingelheim, Ingelheim, Asta Medica, Frankfurt am Main (now Meda Pharma, Bad Nauheim)

Communication task:
Ensuring reimbursement of the costs of fixed combinations to treat asthma

Target groups:
SHI
Health policy makers
Associations of Statutory health insurance physicians
Office-based physicians
Trade media

Implementation and successes:
At a consensus conference upon the invitation of the Federal Association of General Practitioners and Paediatricians, the participating scientists and organisations (general practitioners, internists, paediatricians, allergists, pulmonologists, pharmacists and self-help groups) advance arguments for the indispensability of this group of preparations. The consensus paper is presented at a press conference, published in the media of the participating organisations and sent to the top representatives of the SHI and healthcare policy. The reimbursement status remains intact.

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