PR successes

Abbott Diagnostica

With scientific consensus in the doctor’s fee scale

Sector:
Diagnostics industry

Client:
Abbott Diagnostica GmbH, Wiesbaden

Communication task:
Admission of a genome amplification test for clamydia detection to the doctors’ fee scale as a prerequisite for reimbursement by the statutory health insurances (SHI).

Target groups:
SHI
Statutory health insurance physicians
National and regional health policy makers
Trade media

Implementation and successes:
A consensus document was compiled in the context of an interdisciplinary consensus conference organised by a German scientific society; it was subsequently presented at a press conference and sent to health policy makers and top officials at the SHI.
Admission to the physicians’ scale of fees was granted.

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